Guia Ricci

Managing Director & Partner, Boston Consulting Group

Guia Ricci is Managing Director and Partner in the Boston Consulting Group Milan office and Core Member of the Fashion & Luxury Sector.

After a Bachelor and Master’s Degree cum Laude in Industrial Engineering from Politecnico di Milano, Guia gained an MBA, with Dean’s Honor, from Columbia Business School with focus on Retail & Luxury Goods.

She has a broad expertise in Fashion & Luxury, covering different topics and several geographies. Guia’s expertise and focus include: branding and strategy, consumer understanding and segmentation, marketing and merchandising, new retail concept development and launch, organizational redesign and supply chain.

Furthermore, Guia is one of the co-authors of the “True-Luxury Global Consumer Insight” Report, an innovative research on the Luxury Consumers yearly developed by BCG in cooperation with Fondazione Altagamma (12’000 True-Luxury consumers in top 10 countries).